Enchantment: The Art of Changing Hearts, Minds, and Actions


2011 is saying goodbye to the world. And already people have started compiling the list of best books of the year.

From among many books I read this year, Guy kawasaki‘s tenth book: Enchantment: The Art of Changing Hearts, Minds, and Actions, is one among best books I will list in my reading list.

It is not possible for me to list this book in any particular genre, if you are businessman it’s must read for you, of you are a student it’s for you too. I Will recommend the book to housewives, corporate employee and everyone.

Guy explains how to influence what people will do while maintaining the highest standards of ethics.Image representing Guy Kawasaki as depicted in...

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

I strongly feel that enchantment will be adopted as valid term in management science very soon.

Buy Enchantment: The Art Of Changing Hearts, Mind And Actions from Flipkart.com

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