2011 is saying goodbye to the world. And already people have started compiling the list of best books of the year.
It is not possible for me to list this book in any particular genre, if you are businessman it’s must read for you, of you are a student it’s for you too. I Will recommend the book to housewives, corporate employee and everyone.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
I strongly feel that enchantment will be adopted as valid term in management science very soon.